new ideas!

http://online.wsj.com/article/SB120666813235770629.html?mod=mm_hs_marketing_strategy

This is how Clorox is trying to upgrade the visibility of their product.
Unfortunately I can't have the full article because I am not a Wall Street Journal's subscriber, but you can have a pretty clear idea about what this company is trying to do.

Doritos' new package!

Doritos are now packaged in a new look. It features something called the "Sound Chip". At the top of the bag is something resembling an oscilloscope in fiery red, yellow, and white. It's supposed to represent the loud cracking sound created when you bite into a Doritos tortilla chip.

I thought this was a good example of what our book says about packaging.

Also, take a look at the Website, it is really cool:

here it is http://www.doritos.com/

Marta

http://money.cnn.com/2008/03/06/smbusiness/ebay_ink.fsb/index.htm?postversion=2008030623

Unlike eBay's existing blogs and forums, which focus on more traditional (and sanitized) corporate communications, eBay Ink aims to give readers a peek inside eBay's internal operations. Brewer-Hay has pledged to write unbiased entries about what he observes as an all-access employee of the $7.7 billion dollar company.
Will this help eBay in its efford to regain popularity and stop the recent seller boycott?

Enjoy
Marta

America's Most Admired Companies

http://money.cnn.com/magazines/fortune/mostadmired/2008/top20/index.html

On this Website you can find a list of those companies which, like the title says, are America's most admired companies.
It would be interesting also to define the reasons why they are so profitable, to look into their marketing campaigns and what not.
Feel free to leave a comment.

Marta