new ideas!

http://online.wsj.com/article/SB120666813235770629.html?mod=mm_hs_marketing_strategy

This is how Clorox is trying to upgrade the visibility of their product.
Unfortunately I can't have the full article because I am not a Wall Street Journal's subscriber, but you can have a pretty clear idea about what this company is trying to do.

Doritos' new package!

Doritos are now packaged in a new look. It features something called the "Sound Chip". At the top of the bag is something resembling an oscilloscope in fiery red, yellow, and white. It's supposed to represent the loud cracking sound created when you bite into a Doritos tortilla chip.

I thought this was a good example of what our book says about packaging.

Also, take a look at the Website, it is really cool:

here it is http://www.doritos.com/

Marta

http://money.cnn.com/2008/03/06/smbusiness/ebay_ink.fsb/index.htm?postversion=2008030623

Unlike eBay's existing blogs and forums, which focus on more traditional (and sanitized) corporate communications, eBay Ink aims to give readers a peek inside eBay's internal operations. Brewer-Hay has pledged to write unbiased entries about what he observes as an all-access employee of the $7.7 billion dollar company.
Will this help eBay in its efford to regain popularity and stop the recent seller boycott?

Enjoy
Marta

America's Most Admired Companies

http://money.cnn.com/magazines/fortune/mostadmired/2008/top20/index.html

On this Website you can find a list of those companies which, like the title says, are America's most admired companies.
It would be interesting also to define the reasons why they are so profitable, to look into their marketing campaigns and what not.
Feel free to leave a comment.

Marta

Buy toilet paper and save the planet!

http://money.cnn.com/2008/02/25/magazines/fortune/gunther_pang.fortune/index.htm?postversion=2008022606
This is a funny and interesting article about Procter and Gamble company. They insist: "Bigger toilet paper rolls mean less packaging and waste" , which could use as evidence to back up the company's "green credo"but, there is a "but" the author of this article brings up..
Enjoy


Marta

NIKE "design the future ... as opposed to retrofit the past."

http://online.wsj.com/article/SB120303911940170393.html?mod=at_leisure_main_reviews_days_only
This article talks about the new NIKE Jordans XX3, which have something unusual compared to all the other Nikes we know: "near absence of chemical-based glues and an outsole made of recycled material". The article explains better how they could do it and how this is supposed to implement their markets. Also, there are some doubts about these "green" shoes, but the good thing, to me at least, is that after all the criticism they received few years ago, they are now trying to do something to improve the environment and the workers' conditions.
When I read it I thought about this could be a great example of both, marketing ethics and marketing in ecology (green marketing) that our book discuss in Chap. 3

ENJOY
MARTA

In Britain, a Campaign Against Obesity Is Snarled in Controversy

http://www.nytimes.com/2008/02/11/business/media/11adco.html?_r=1&scp=1&sq=marketing&st=nyt&oref=slogin

This article right here talks about the anti-obesity campaign that Britain is trying to promote.
I say "trying to" because it seems like they are having a few problems with industries which actually make "junk-foods" and those companies which are fighting against them.
The doubts that are expressed in this article make sense to me; How could they let McDonald's, for instance, get involved in such a campaign? The paradox is just to big. Another problem marketers are encountering is the logo of the campaign. Nothing has really come up yet.
So now that they have the money to support a great cause, it looks like advertising executives are running out of ideas..
Do you have any suggestions about it?

Marta