New hope for online ADS

Enjoy this cool article by Rebecca Buckman and Emily Steel!
They are acknowledging how new companies, worried that the slow economy would may hurt their online ads, are now trying new, should I say "newer" techniques to catch (younger) audience's attention.
Here it is: http://online.wsj.com/public/article/SB120995177266566581.html?mod=2_1567_topbox

Iphone once again...

http://techland.blogs.fortune.cnn.com/2008/04/29/att-to-cut-the-price-of-apples-new-iphone/
At&T is lowering the iphone prices..all they want back, is a one or two year contract with them!
It doesn't even sound too bad...but..the new iPhone is on its way........enjoy this interesting article!

Marta

Is FORD going to make it this time?

http://money.cnn.com/2008/04/21/news/companies/saving_ford.fortune/index.htm

This is a superinteresting article about what Ford is trying and willing to do to regain the "credits" it lost in the past. The article also points out all the marketing strategy Ford is using to offer better and more affordable cars, especially considering gas prices, comfort and safety.

Enjoy
Marta

you gotta love it!

http://www.ups.com/
Everyone knows who they are and what they do.
I think this is just so amazing and the way they're handling their business is just very honorable.
Here it is the ups website. Simple to use and fast!
Enjoy

Marta

Brewing battle..

http://www.time.com/time/business/article/0,8599,1702277,00.html

Very interesting article about the kind of mission McDonald's and Starbucks are trying to accomplish. In this case, it all comes down to coffee.
In this brief article we can find all those things we learned in this class, in fact the author went through a process of segmentation and critical thinking.
Enjoy

Marta

new ideas!

http://online.wsj.com/article/SB120666813235770629.html?mod=mm_hs_marketing_strategy

This is how Clorox is trying to upgrade the visibility of their product.
Unfortunately I can't have the full article because I am not a Wall Street Journal's subscriber, but you can have a pretty clear idea about what this company is trying to do.

Doritos' new package!

Doritos are now packaged in a new look. It features something called the "Sound Chip". At the top of the bag is something resembling an oscilloscope in fiery red, yellow, and white. It's supposed to represent the loud cracking sound created when you bite into a Doritos tortilla chip.

I thought this was a good example of what our book says about packaging.

Also, take a look at the Website, it is really cool:

here it is http://www.doritos.com/

Marta