Brewing battle..

http://www.time.com/time/business/article/0,8599,1702277,00.html

Very interesting article about the kind of mission McDonald's and Starbucks are trying to accomplish. In this case, it all comes down to coffee.
In this brief article we can find all those things we learned in this class, in fact the author went through a process of segmentation and critical thinking.
Enjoy

Marta