http://money.cnn.com/2008/02/25/magazines/fortune/gunther_pang.fortune/index.htm?postversion=2008022606
This is a funny and interesting article about Procter and Gamble company. They insist: "Bigger toilet paper rolls mean less packaging and waste" , which could use as evidence to back up the company's "green credo"but, there is a "but" the author of this article brings up..
Enjoy
Marta
Wednesday, February 27, 2008
Friday, February 15, 2008
NIKE "design the future ... as opposed to retrofit the past."
http://online.wsj.com/article/SB120303911940170393.html?mod=at_leisure_main_reviews_days_only
This article talks about the new NIKE Jordans XX3, which have something unusual compared to all the other Nikes we know: "near absence of chemical-based glues and an outsole made of recycled material". The article explains better how they could do it and how this is supposed to implement their markets. Also, there are some doubts about these "green" shoes, but the good thing, to me at least, is that after all the criticism they received few years ago, they are now trying to do something to improve the environment and the workers' conditions.
When I read it I thought about this could be a great example of both, marketing ethics and marketing in ecology (green marketing) that our book discuss in Chap. 3
ENJOY
MARTA
This article talks about the new NIKE Jordans XX3, which have something unusual compared to all the other Nikes we know: "near absence of chemical-based glues and an outsole made of recycled material". The article explains better how they could do it and how this is supposed to implement their markets. Also, there are some doubts about these "green" shoes, but the good thing, to me at least, is that after all the criticism they received few years ago, they are now trying to do something to improve the environment and the workers' conditions.
When I read it I thought about this could be a great example of both, marketing ethics and marketing in ecology (green marketing) that our book discuss in Chap. 3
ENJOY
MARTA
Monday, February 11, 2008
In Britain, a Campaign Against Obesity Is Snarled in Controversy
http://www.nytimes.com/2008/02/11/business/media/11adco.html?_r=1&scp=1&sq=marketing&st=nyt&oref=slogin
This article right here talks about the anti-obesity campaign that Britain is trying to promote.
I say "trying to" because it seems like they are having a few problems with industries which actually make "junk-foods" and those companies which are fighting against them.
The doubts that are expressed in this article make sense to me; How could they let McDonald's, for instance, get involved in such a campaign? The paradox is just to big. Another problem marketers are encountering is the logo of the campaign. Nothing has really come up yet.
So now that they have the money to support a great cause, it looks like advertising executives are running out of ideas..
Do you have any suggestions about it?
Marta
This article right here talks about the anti-obesity campaign that Britain is trying to promote.
I say "trying to" because it seems like they are having a few problems with industries which actually make "junk-foods" and those companies which are fighting against them.
The doubts that are expressed in this article make sense to me; How could they let McDonald's, for instance, get involved in such a campaign? The paradox is just to big. Another problem marketers are encountering is the logo of the campaign. Nothing has really come up yet.
So now that they have the money to support a great cause, it looks like advertising executives are running out of ideas..
Do you have any suggestions about it?
Marta
Wednesday, February 6, 2008
Ben&Jerry's Issues
http://money.cnn.com/2008/02/05/news/companies/monsanto_benjerry.ap/index.htm?postversion=2008020514
Ben&Jerry, the popular ice cream brand, is protesting against a restriction which wants to ban synthetic hormone-free ice cream label. The company insists it has the right to put on their label that they do not use any hormone in the production of their ice cream.
In my opinion, if Ben&Jerry promote their products with that label, it does not necessarily mean that they tell people their ice cream is better than their competitors'.
Actually, in this Ben$Jerry's "battle", I see an effort to maintain their reliability and their social responsibility towards their customers.
However, a solution is harder to find that what you may think. In fact, there is still too much controversy about this labeling issues that legislators need to study on it.
Feel free to read the article and drop your comment.
Thank you
Marta
Ben&Jerry, the popular ice cream brand, is protesting against a restriction which wants to ban synthetic hormone-free ice cream label. The company insists it has the right to put on their label that they do not use any hormone in the production of their ice cream.
In my opinion, if Ben&Jerry promote their products with that label, it does not necessarily mean that they tell people their ice cream is better than their competitors'.
Actually, in this Ben$Jerry's "battle", I see an effort to maintain their reliability and their social responsibility towards their customers.
However, a solution is harder to find that what you may think. In fact, there is still too much controversy about this labeling issues that legislators need to study on it.
Feel free to read the article and drop your comment.
Thank you
Marta
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