Ben&Jerry's Issues

http://money.cnn.com/2008/02/05/news/companies/monsanto_benjerry.ap/index.htm?postversion=2008020514
Ben&Jerry, the popular ice cream brand, is protesting against a restriction which wants to ban synthetic hormone-free ice cream label. The company insists it has the right to put on their label that they do not use any hormone in the production of their ice cream.
In my opinion, if Ben&Jerry promote their products with that label, it does not necessarily mean that they tell people their ice cream is better than their competitors'.
Actually, in this Ben$Jerry's "battle", I see an effort to maintain their reliability and their social responsibility towards their customers.
However, a solution is harder to find that what you may think. In fact, there is still too much controversy about this labeling issues that legislators need to study on it.
Feel free to read the article and drop your comment.
Thank you

Marta