Sunday, April 27, 2008

Is FORD going to make it this time?

http://money.cnn.com/2008/04/21/news/companies/saving_ford.fortune/index.htm

This is a superinteresting article about what Ford is trying and willing to do to regain the "credits" it lost in the past. The article also points out all the marketing strategy Ford is using to offer better and more affordable cars, especially considering gas prices, comfort and safety.

Enjoy
Marta

Tuesday, April 22, 2008

you gotta love it!

http://www.ups.com/
Everyone knows who they are and what they do.
I think this is just so amazing and the way they're handling their business is just very honorable.
Here it is the ups website. Simple to use and fast!
Enjoy

Marta

Tuesday, April 15, 2008

Brewing battle..

http://www.time.com/time/business/article/0,8599,1702277,00.html

Very interesting article about the kind of mission McDonald's and Starbucks are trying to accomplish. In this case, it all comes down to coffee.
In this brief article we can find all those things we learned in this class, in fact the author went through a process of segmentation and critical thinking.
Enjoy

Marta