http://www.marketwatch.com/news/story/sony-ericsson-strikes-deals-top/story.aspx?guid=%7BBC132F5A%2D2EF5%2D4B24%2DA3B2%2DC7855BFC8D28%7D
Take a look at this link...I believe it explains how Sony-Ericsson is using the second mover strategy while trying to confront huge competitors like Apple Itunes or Nokia's Ovi portals.
Also, we could find alliances Sony-Ericcson is trying to install with other organizations which are already leading in the music industry. Very interesting article. . Enjoy it!
Marta
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