http://biz.yahoo.com/rb/080123/starbucks.html?.v=4&.pf=banking-budgeting
I just found this article on Yahoo.com, you guys probably already checked it out, but I thought it was interesting for what we are studying.
It is interesting how Starbucks seemed to be forced to "accept" other companies as competitor and had to come out with a new, apparently cheap plan.
Take a look and tell me what you think!
Marta
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