http://online.wsj.com/article/SB120119406286813757.html?mod=fpa_whatsnews
This is another article that I found today.
I have a question about it: Mr. Murdoch "indicated that lifting the pay wall could broaden the Journal's online audience and boost its Web advertising revenue, offsetting any loss in subscription revenu". Does that mean he would basically use ads as a substitute for subscribers?
I am not sure if this is the point he was trying to make...hopefully you guys can give me you own opinion about that..
thank you
Marta
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